The Cosmic Scale
Mahatma Crowley’s third album is a collaboration project featuring over 30 artists from around the world. Anchored by the contributions coming from 6 different continents, the album is a sprawling work of passion. Crowley makes himself at home across the entire gamut of soundscapes. With gritty lyrical gymnastics (“Hive Mind”), massive posse cuts (“Unholy Player’s Anthem”), referential remixes (“Semiautomagic II”), and personal duets (“Uncertainty”), a project on a scale this broad might never be seen again.
Mahatma Crowley’s second album is a concept mixtape that explores the themes of fame, isolation, Armageddon, suicide, immortality, dark magick, and Christian mysticism. The narrative follows the last man alive after he survives nuclear fallout (“Sticks & Stones”), only to descend into madness after being cursed by the gift of eternal life (“Glass Half Empty”). He travels the vacant country (“Pulse of Civilization”) in pursuit of a Faustian bargain (“Equivalency”), and finds much more than he sought out (“Made The Devil Do It”).
THe Beholder's Mark
Mahatma Crowley’s debut album is a fierce journey of self-exploration set through the course of his formative years. Led by the psychosomatic single “Ayahuasca” he navigates through narcissistic instability (“Semiautomagic”), ethereal pop sensibility (“Inbetweeners”), and visceral experimentation (“Echoes Eternal”). Every track represents a year of Crowley’s life, and the journey across his experience is encapsulated within the self-contained world of each. Behold the Mark.
The Beholder’s Pantheon is comprised of the deities that live within the Grey Area Entertainment releases. These eternal celestials are the cosmic thread that is woven throughout our multiverse.
LIVIUUM, THE BEHOLDER
The Beholder is the cognition of The Beholder’s Trinity. It has been born from unconditional positive polarity. Service to others. It acts only according to that maxim whereby the action should become a universal law.
XENNAM, THE BEAST
The Beast is the reality of The Beholder’s Trinity. It is born from the darkness, and represents true negative polarity. Service to self. It favors only self-preservation, it’s every action fuelled and filled with ulterior motive.
VOIDOS, THE ARCANA
The Arcana is the essence of The Beholder’s Trinity. He is indifferent to a detrimental degree. Inaction is his existence. He represents neutrality, The Grey Area, embodying balanced polarization.
Grey Area Entertainment is a network of multidisciplinary art groups. The brand units specialize in their own mastered field. Every release is the result of collaboration between the collective, with each brand executing their own focused responsibilities to deliver the finished product.
GREY AREA PICTURES
AKASHIC VIBRATIONS RECORDS
OCCULT COMPANY CLOTHING
THE BEHOLDER’S MARK
The seal of Grey Area Entertainment is known as The Beholder’s Mark.
Any two opposing forces are extremes of each other. Good and evil, bravery and fear, dependence and independence, moral and immoral, sane and insane, honest and dishonest, life and death - these are all extremes. Between any two extremes there exists a midpoint where you are true neutral. This midpoint is understood as The Beholder’s Line.
That’s why The Beholder’s Mark is comprised into three parts: the good, the bad, and the neutral. Black, white, grey. The balance found within The Beholder’s Mark creates The Grey Area where we should all aim to live our lives to gain an understanding of all opposing forces and viewpoints.
THE BEHOLDER’S CODE
The Beholder’s Code is founded upon just one single maxim, that defines Grey Area Entertainment’s entire approach to art: “All Creation Lies Within The Beholder’s Mind.”
There is no mission more paramount than releasing an unfettered work of art. The corporate tentacles and focus group vice grip have gotten control of even the most “independent” releases. The cogs of the entertainment machine spin ever forward, and enable many artists to scale their dreams to the largest stages and platforms. All art has its place.
Every Grey Area Entertainment release values authenticity and creative vision above influence, reach, profits, and prestige.